Marketing Portfolio
Twenty Years of Getting Brands Into Rooms They Weren't Invited To
Sony had a product advantage nobody could hear. ASICS had performance credibility that fashion buyers wouldn't consider. 509 was a snowmobile brand walking into street gear. Same problem, three times, across twenty years and three very different budgets. A company with real authority in one place and none at all in the place it needs to go next. I've solved it at Fortune 50 scale with global agencies and five-city launches, and I've solved it with a small team out of Spokane and no dealer floor.
